Laura Ramos, Forrester

Why Advocates Are Your Best Competitive Advantage In The Digital Age:
Welcome to the Age of The Customer, a 20-year business cycle in which the most successful brands and companies reinvent themselves to systematically understand and serve increasingly powerful customers -- and turn them into advocates. Laura Ramos explains why only those firms that dedicate budget, time, and resources turning customer goodwill into action will survive -- and how advocate marketing creates the customer-obsessed strategies and activity that make you thrive.

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