Joe Chernov, InsightSquared

Scale B2B Word Of Mouth Marketing:
Every marketer understands the principles and benefits of WOM marketing. The challenge has been how to organize this WOM in the B2B world, given that there’s less scale than with consumers. Now, there is a scalable way to provoke B2B WOM––it’s called advocacy. In this session, Joe shares the evolution of WOM marketing and the crucial role advocacy plays in harnessing WOM buzz for your brand.

See the slides: